Trends in Video Production: What’s Hot in 2024

Video content continues to dominate digital marketing in 2024 — but the way we create, consume, and interact with it is evolving fast. Whether you’re a brand looking to stay ahead or a creative professional aiming to innovate, knowing the latest video production trends is essential to remain relevant and impactful.

Here’s what’s hot in video production this year — and how you can apply these trends to your brand’s content strategy.

🎬 1. Short-Form Video Still Reigns Supreme

TikTok, Instagram Reels, and YouTube Shorts have reshaped how we consume content. In 2024, short-form video continues to dominate due to its snackable format, high engagement, and algorithmic reach.

Why it works:

• Viewers have short attention spans

• Easier to produce at scale

• Works across multiple platforms

Pro tip: Use short-form video to tease longer content, answer FAQs, or highlight key product benefits.

📲 2. Vertical Video Is the New Default

Vertical video isn’t just a trend — it’s the new standard. With most content consumed on smartphones, vertical framing ensures full-screen, immersive viewing without turning the device.

Where it thrives:

• TikTok, Instagram, Snapchat, and increasingly YouTube

• Ads, testimonials, product demos, and behind-the-scenes

Pro tip: Plan your shoots with vertical framing in mind or shoot in 4K to crop for multiple orientations.

🧠 3. AI-Powered Video Tools

Artificial Intelligence is revolutionizing video production — from scriptwriting and voiceovers to automated editing, scene generation, and personalization.

Hot tools in 2024:

• AI avatars for quick explainer videos

• Text-to-video platforms for repurposing blogs

• Real-time subtitle generation and voice translation

Pro tip: Use AI to speed up repetitive tasks, but keep a human touch for storytelling and emotion.

👥 4. Authentic, User-Generated Style Content

Polished is out. Raw, real, and relatable is in. UGC-style videos resonate better in a world where audiences value transparency over perfection.

What’s trending:

• Founder face-to-camera storytelling

• “Day in the life” brand content

• Customer-generated product reviews

Pro tip: Encourage team members and loyal customers to co-create content. Authenticity boosts trust and conversions.

🛠️ 5. Motion Graphics and 2.5D Animation

In 2024, brands are investing in dynamic motion graphics that bridge the gap between static images and full 3D animation. Think text kinetic animations, 2.5D visuals, and interactive elements.

Great for:

• Explainers and tech demos

• Highlighting features or benefits

• Social content that grabs attention fast

Pro tip: Keep it light, clean, and mobile-friendly for maximum impact.

🌐 6. Multi-Platform Optimization

A one-size-fits-all approach is outdated. Smart brands are creating platform-specific edits — the same core message tailored for YouTube, Instagram, LinkedIn, TikTok, and more.

Optimization examples:

• Subtitles for silent viewing

• Square or vertical for mobile

• Quick CTAs for social platforms

Pro tip: Plan your script and visuals for easy repurposing into 15s, 30s, and 60s formats.

🌍 7. Localized and Multi-Language Videos

With global audiences online, brands are investing in localized video content — subtitled, dubbed, or regionally adapted to boost engagement in key markets.

Tools enabling this:

• AI voice translation

• Multilingual captioning

• Region-specific visual swaps

Pro tip: Start with your top-performing geos and test localized versions for higher ROI.

🔮 8. Interactive and Shoppable Videos

As e-commerce and video merge, interactive content is heating up. In 2024, we’re seeing more clickable hotspots, product overlays, and embedded CTAs inside videos — especially for mobile-first shopping.

Popular use cases:

• Fashion and beauty tutorials

• Virtual try-ons or tours

• Educational walkthroughs with links

Pro tip: Use platforms like Vimeo or Shopify-integrated video tools to create shoppable experiences.

🎥 Final Thoughts

The future of video is fast, flexible, and deeply engaging. In 2024, success in video production means more than great visuals — it means storytelling that’s strategic, authentic, and optimized for every screen.

Whether you’re creating short-form clips, explainers, or branded series, staying ahead of these trends helps your content stand out and connect.

🎬 Need help producing on-trend, high-impact video content?
Our team is here to turn your vision into engaging video — from concept to final cut.